My memories of childhood have a strange entanglement with Robert Schuller. My mother was an atheist, but she used to love watching his program, The Hour of Power. I think she respected him as a business man.
As business models go, of course, Schuller's was pretty unique. He sought to mix five point Calvinism with "the Power of Positive Thinking," championed by the likes of Norman Vincent Peale. As such, he was part of a founding generation of what we now call "The Prosperity Gospel" - the notion that God rewards the righteous with riches.
His ministry fell on hard times, however. This is - in some ways - the danger of prosperity theology: the fact that life does not follow a linear path of rewards; no matter how much we might pray it were otherwise.